Engage. Provoke. Entertain.
My approach to illustration is to distill down the essence of the copy and provide simple, relatable visual metaphors that resonate and entertain the viewer.
For each commission I typically provide 3 to 5 conceptual sketches. My goal is to provide enough great options that it's often difficult to pick just one. But if needed, I'll provide additional rounds based on feedback and more direction.
I then email the client the illustrations as a low-res JPEGs for review. After approval a link is sent to download the reproduction files (typically a 300dpi TIF RGB file) using Dropbox or the client's preferred FTP method.
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Below are some examples of provided concepts and the resulting final illustrations.
Got sleep?
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For the cover of KANSAS MEDICAL+SCIENCE Magazine (AD Donna Peck). The entire issue was dedicated to the study of sleep disorders.
Concepts
Final Art
Political Division.
For the NAS' FRONT MATTER Magazine (AD Eugene Russo) I was asked to provide concepts for an article that discussed the extreme political divide in our country and finding solutions before it is too late.
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Concepts
Final Art
Unicorns.
For the cover of INVESTORS BUSINESS DAILY (AD Scot Donaldson) for an article about investors having a challenging time waiting for potential unicorn-level companies to go public.
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Concepts
Final Art